Pitch Secrets A to Z: How to Increase YOUR Influence, Impact, & Income

USA Today Bestseller

Warning: This book will make you more sales.

But here’s the thing: Pitching isn’t just for salespeople; it’s for anyone with a message, a mission, or a dream. Imagine walking into any conversation, meeting, boardroom, or Zoom call knowing exactly what to say to get the result you want. Whether you’re closing a deal or simply wanting to be heard, your ability to pitch is the difference between missed opportunities and massive success. This book gives you the power to:

Pitch authentically without sounding “salesy”
Find clarity in your messaging
Develop confidence in your voice
Uplevel your authority and leadership skills

Dr. Forbes Riley is a USA Today bestselling author, trailblazing entrepreneur, award-winning TV host, and the undisputed Queen of Pitch, with over $2.5 billion in product sales. A pioneer of the infomercial industry, she’s hosted 197 national shows; appeared on QVC, HSN, and major networks; and coached over 100,000 students in the art of high-impact communication and sales.

Forbes is a two-time TEDx speaker, bestselling author, and a Hall of Fame–inducted fitness icon, known for her signature product SpinGym and her magnetic stage presence. From pitching with legends like Jack LaLanne and Billy Mays to mentoring the next generation of entrepreneurs, Forbes continues to redefine what’s possible—on screen, on stage, and in life.

She has empowered millions to sharpen their message, build unshakable confidence, and close deals—one pitch at a time.

“I’ve shared the stage, the studio, and the spotlight with Forbes Riley more times than I can count—and she’s the real deal. Nobody brings passion, precision, and persuasion to a pitch like Forbes. Her energy is electric, her delivery razor-sharp, and her heart exactly where it belongs. Pitch Secrets A to Z bottles her brilliance. Want to learn from the best? Start here. I’ve seen her in action—now you get her magic, step by step.”

—Beau Rials, legendary pitchman and TV host

“Forbes Riley has an uncanny ability to light up any stage and infuse her electric energy in the audience. I’ve watched her magic inspire young entrepreneurs from nervous to next-level in just minutes at my annual LEAP program for students 15-25+. Although she is known world-wide as the Queen of PITCH she doesn’t just teach how to pitch—she empowers. Pitch Secrets A to Z captures that same electric energy. If you want to present with power, purpose, and presence, this will be your Holy Grail.”

—Dr. Bill Dorfman, featured dentist on ABC's Extreme Makeover, CBS' The Doctors, and New York Times bestselling author

“Forbes Riley and I recently wrapped filming together on my Western action film Black Creek, and let me tell you—she brings the same unstoppable energy to a movie set that she brings to the stage. I’ve seen her grab the attention of a room as fast as I can draw a sword on screen, and that’s saying something. In Pitch Secrets A to Z, Forbes distills that rare combination of precision, charisma, and heart into a guide that will teach you how to command any audience. Whether you’re pitching a film, a product, or your own story, this book is your masterclass in winning people over—without ever throwing a punch.”

—Cynthia Rothrock, martial arts legend and action film icon

“The right words, when spoken with the right intention, have the power to transform your entire life. That’s exactly what Forbes Riley unlocks in Pitch Secrets A to Z. This isn’t just another book—it’s a proven playbook to help you communicate with clarity, confidence, and conviction so you can create the life you’ve always dreamed of.”

—David Meltzer, chairman of the Napoleon Hill Institute, entrepreneur, and investor

“I’ve spent my life alongside the greatest motivator I ever knew: my husband, Jack LaLanne. In all those years, I’ve met few people with that same fire. Forbes Riley is one of them! She doesn’t just teach you how to pitch; she inspires you to believe in yourself, to stand tall, and to never quit. Pitch Secrets A to Z carries her heart, her wisdom, and her unstoppable energy on every page. You will be motivated, stimulated, and escalated to where you want to be. Jack would have loved this book—and I do too.”

— Elaine LaLanne, the First Lady of Fitness and wellness pioneer