The Top Shelf Man

Most men live their lives on the bottom shelf - settling for mediocrity, avoiding discomfort, and wasting time on habits that weaken them. They’re distracted, broke, out of shape, and desperate for validation. That’s exactly where society wants them to stay.

But real masculine men reach for the Top Shelf. They fight for it. They discipline themselves to earn it. And once they get there, they don’t apologize for it.

This book is for the men who are ready to rise above the noise, who are doing the work to level up, and who want nothing more than to live unapologetically as Top-Shelf men.

Inside, you’ll learn how to:
• Build life-changing wealth with six proven methods that you too can replicate.
• Pinpoint your position with The Four Quadrants and chart a practical path to the Top Shelf.
• Adopt an acceptance and understanding mindset so you can take back control of your life.
• Decode today’s modern women so you can see the truth and avoid being their “Plan B.”
• Identify green flags in women so that they truly complement your life and your mission.
• Work with hypergamy to naturally remain a woman’s best long-term option.
• Counter desire-killing habits so that you can keep the attraction alive in a relationship.
• Stack the odds in marriage by knowing when it works, but also how to protect yourself.
• Find your tribe and build a brotherhood of like-minded men that multiplies results.
• Apply Steve’s actionable guides for leveraging AI in business, life, divorce, and more.

The Top Shelf Man: The Unplugged Alpha Volume 2 builds upon the cold, hard truths that Rich delivered with tactical precision in his first best-selling book.

This book isn’t for men chasing shortcuts. It’s for the men willing to do the hard work that the weak men avoid - so they can claim the rare rewards only those on the Top Shelf will ever earn.

Richard Cooper is a seasoned entrepreneur, private equity investor, YouTube content creator, high net worth coach & best selling author.

He has received awards from Profit Magazine for "Canadas Fastest Growing Company" 3x, awarded for top company culture by World Blue, and nominated for 'Entrepreneur of the Year' by E&Y.

Known for cutting through the comforting lies they sell us, and delivering the cold hard truth on many topics, including financial services, wealth creation, and intersexual dynamics between men and women.

With over 1B+ video views over the last 11 years, and his catalogue of best selling books, nobody has helped more people unplug and get better results out of life.

To learn more, visit Rich Cooper dot ca