Pitch Secrets A to Z: How to Increase YOUR Influence, Impact, & Income

Warning: This book will make you more sales.

But here’s the thing: Pitching isn’t just for salespeople; it’s for anyone with a message, a mission, or a dream. Imagine walking into any conversation, meeting, boardroom, or Zoom call knowing exactly what to say to get the result you want. Whether you’re closing a deal or simply wanting to be heard, your ability to pitch is the difference between missed opportunities and massive success.

This book gives you the power to:

Pitch authentically without sounding “salesy”
Find clarity in your messaging
Develop confidence in your voice
Uplevel your authority and leadership skills

Having generated more than $2.5 billion dollars in sales and launched over 1,500 products, Forbes Riley is an iconic industry leader who has perfected a proven pitch system.

Graduating over 25,000 students, she is revolutionising how CEOs, sales teams, and entrepreneurs around the world communicate their brands and monetize their messages.

“I’ve shared the stage, the studio, and the spotlight with Forbes Riley more times than I can count—and she’s the real deal. Nobody brings passion, precision, and persuasion to a pitch like Forbes. Her energy is electric, her delivery razor-sharp, and her heart exactly where it belongs. Pitch Secrets A to Z bottles her brilliance. Want to learn from the best? Start here. I’ve seen her in action—now you get her magic, step by step.”

—Beau Rials, legendary pitchman and TV host

“Forbes Riley has an uncanny ability to light up any stage and infuse her electric energy in the audience. I’ve watched her magic inspire young entrepreneurs from nervous to next-level in just minutes at my annual LEAP program for students 15-25+. Although she is known world-wide as the Queen of PITCH she doesn’t just teach how to pitch—she empowers. Pitch Secrets A to Z captures that same electric energy. If you want to present with power, purpose, and presence, this will be your Holy Grail.”

—Dr. Bill Dorfman, featured dentist on ABC's Extreme Makeover, CBS' The Doctors, and New York Times bestselling author

“Forbes Riley and I recently wrapped filming together on my Western action film Black Creek, and let me tell you—she brings the same unstoppable energy to a movie set that she brings to the stage. I’ve seen her grab the attention of a room as fast as I can draw a sword on screen, and that’s saying something. In Pitch Secrets A to Z, Forbes distills that rare combination of precision, charisma, and heart into a guide that will teach you how to command any audience. Whether you’re pitching a film, a product, or your own story, this book is your masterclass in winning people over—without ever throwing a punch.”

—Cynthia Rothrock, martial arts legend and action film icon

“The right words, when spoken with the right intention, have the power to transform your entire life. That’s exactly what Forbes Riley unlocks in Pitch Secrets A to Z. This isn’t just another book—it’s a proven playbook to help you communicate with clarity, confidence, and conviction so you can create the life you’ve always dreamed of.”

—David Meltzer, chairman of the Napoleon Hill Institute, entrepreneur, and investor

“I’ve spent my life alongside the greatest motivator I ever knew: my husband, Jack LaLanne. In all those years, I’ve met few people with that same fire. Forbes Riley is one of them! She doesn’t just teach you how to pitch; she inspires you to believe in yourself, to stand tall, and to never quit. Pitch Secrets A to Z carries her heart, her wisdom, and her unstoppable energy on every page. You will be motivated, stimulated, and escalated to where you want to be. Jack would have loved this book—and I do too.”

— Elaine LaLanne, the First Lady of Fitness and wellness pioneer

“In fitness, I’ve built a career on helping people reach their peak potential. In business, Forbes Riley does the same—showing you how to flex your influence and perfect your pitch. Pitch Secrets A to Z is where clarity meets confidence, and Forbes is the ultimate coach.”

—Greg Justice, bestselling author, fitness pioneer, and Hall of Fame inductee

“Forbes Riley’s Pitch Secrets A to Z is more than a guide to communication— it’s a masterclass in energy alignment. With her unique wisdom, she shows you how to direct your influence with clarity and purpose, so your message resonates, your goals align, and abundance flows naturally into your life.”

—Marie Diamond, star from The Secret and international bestselling author

“I’ve co-hosted numerous infomercials with Forbes Riley over the years, and the best way I know to describe her is a ‘force of nature.’ She is fully invested in every project and wants it to be the very best. Forbes has decades of experience pitching every type of product and service out there, so it’s a must-read to learn her proven secrets to success.”

—Tom Jourden, award-winning infomercial host and on-air spokesperson

Pitch Secrets A to Z: How to Increase YOUR Influence, Impact, & Income by Forbes Riley is a practical and energetic guide to one of the most important skills in modern professional life: the ability to communicate an idea so clearly and persuasively that people want to listen, engage, and take action. Published in 2026, the 240-page book presents pitching not as a narrow sales technique but as a life skill. Riley's central argument is simple: everyone is pitching something every day. Whether a person is applying for a job, asking for investment, presenting an idea, promoting a business, speaking to an audience, or simply trying to be understood, the quality of the pitch can determine the result.

Riley's perspective comes from decades of experience in sales, television, entrepreneurship, public speaking, and performance. She has generated more than $2.5 billion in product sales and has spent years presenting products and ideas to large audiences. Rather than keeping those lessons within the world of television or direct-response marketing, she turns them into a framework intended for entrepreneurs, executives, professionals, speakers, creators, and anyone with a message or goal. The book is organized as an A-to-Z playbook, with 26 chapters offering focused strategies that readers can apply in everyday conversations and professional situations.

One of the book's most important ideas is that pitching is not the same as being pushy. Many people dislike selling because they associate it with pressure, manipulation, exaggerated promises, or a constant demand for a "yes." Riley takes a different approach. A strong pitch, in her view, begins with authenticity. The goal is not to force someone into a decision but to communicate value in a way that makes the other person understand why an idea, product, service, or opportunity matters to them. This shift—from trying to "sell" to trying to create understanding—is central to the book.

The author repeatedly emphasizes the importance of clarity. People often know their own product or profession so well that they explain it using technical language, lengthy descriptions, and details that may not matter to the listener. A successful pitch strips away unnecessary complexity. Instead of describing everything something can do, the speaker should communicate the problem being solved, the value being offered, and the reason the listener should care. Riley's approach therefore encourages readers to become better at translating expertise into language that ordinary people can immediately understand.

Closely connected to clarity is the importance of knowing your audience. A pitch cannot be effective if it focuses entirely on the person delivering it. Riley encourages readers to understand the other person's needs, concerns, motivations, and desired outcomes. This means listening before speaking and tailoring the message rather than delivering the same script to everyone. A customer, investor, employer, employee, or potential partner may all respond to the same idea differently because each person sees value through a different lens.

Another major lesson is the power of storytelling. Facts can inform people, but stories help them feel and remember an idea. Riley's background in television gives this principle particular weight. In a crowded environment, simply listing features is rarely enough to hold attention. A story can create context, emotion, curiosity, and connection. The strongest pitches therefore do more than explain what something is; they help listeners imagine how it could improve their lives.

The book also places considerable emphasis on confidence. Riley does not treat confidence as a personality trait that some people naturally possess and others simply lack. Instead, she presents it as something that can be developed through preparation, practice, belief, and repeated action. A person may have an excellent product or brilliant idea, but if they communicate with uncertainty, apologize constantly, or fail to express their value clearly, the audience may never recognize the quality of what is being offered.

This leads to the book's broader connection between communication and personal identity. Riley suggests that improving a pitch is not merely about changing words. It requires changing how a person thinks about themselves. If someone believes that their work is valuable, understands what they bring to the table, and can communicate that value without embarrassment, their entire presence changes. The pitch becomes an expression of confidence rather than an attempt to seek permission.

The book also addresses objections and resistance. Hearing "no" is unavoidable in business and in life, but Riley encourages readers not to interpret every rejection as a final judgment. Resistance can reveal uncertainty, missing information, or a mismatch between the offer and the person's needs. Instead of becoming defensive, an effective communicator learns to listen to the objection and respond to the underlying concern. The official book materials specifically highlight handling objections and resistance as a core skill.

Another useful theme is the importance of creating emotional connection and trust. People rarely make decisions based on information alone. They also consider whether they trust the person speaking, whether they feel understood, and whether the proposed solution feels relevant to their situation. Riley's philosophy therefore combines persuasion with human connection. The objective is not simply to make a person say yes once but to build credibility that can support lasting relationships.

The book also recognizes that modern pitching increasingly happens through video, social media, and digital communication. A person may have to pitch themselves on a Zoom call, record a video, speak on social media, or communicate an idea remotely. These environments create special challenges because body language, attention, and personal connection can be harder to manage through a screen. Riley encourages readers to adapt their communication rather than assuming that traditional face-to-face techniques automatically work online.

Ultimately, Pitch Secrets A to Z is about much more than closing sales. Riley connects effective pitching with influence, leadership, income, and impact. Someone who can communicate clearly has a greater chance of attracting customers, earning opportunities, raising capital, building partnerships, leading teams, and gaining recognition for their work. In this sense, pitching becomes a form of personal leverage: the better you can express an idea, the more effectively you can move it into the world.

The book's deeper message is that people should stop waiting for others to recognize their value automatically. Having talent, experience, or a worthwhile idea is not always enough. People need to communicate what they offer and why it matters. Riley encourages readers to take responsibility for that communication rather than assuming that good work will always speak for itself.

In the end, Pitch Secrets A to Z presents pitching as a combination of clarity, confidence, empathy, storytelling, preparation, and purposeful communication. It asks readers to think beyond traditional sales and recognize the many moments in life when they are already making a case for themselves or their ideas. Whether the goal is to win a client, secure a job, attract an investor, build a brand, inspire a team, or simply be heard, Riley's central lesson remains consistent: communication can create opportunities, but only when the message is authentic, relevant, and clearly connected to what the listener values.

The result is an accessible business and personal-development guide that encourages readers not merely to become better at selling, but to become better at expressing who they are, what they offer, and why it matters. For Riley, mastering the pitch is ultimately a way of increasing not only income, but also influence and the ability to make a meaningful impact.